Wix Studio Review - AI Powered Website Creation Platform built for Freelancers and Agencies

WIX takes the stress out of website creation and marketing. And now with WIX Studio AI, website creation just got more interesting and fun. WIX Studio is a web creation platform with built-in AI and a workspaces combining everything you need to create and manage your online business and hundreds of sites, with different teams, multiple premium subscriptions, and so much more.

Wix Studio combines AI powered eCommerce marketing features and apps along with advanced web developer tools to help you edit your website code without leaving the WIX Studio free drag and drop editor.

In this article, we will break down the WIX Studio products categories, from AI features, Business Solutions, to SEO and Marketing Integrations.

What does WIX Studio Do?

It’s one of the simplest ways for non-developers and non-designers to design exceptional sites without requiring to gain any Coding skills, and expertly market them online without having to learn online marketing with the help of WIX’s business marketing solutions, multi-site management and built-in AI.

WIX Studio Smart Features for Full-Service Agencies

As we continue, we have broken down the WIX Studio Smart features into 7 categories. Let’s begin looking at each of them in detail.

1. WIX Studio AI Design Features

Let’s begin with Wix AI Design features you must know. On a side note, but still about AI, the last 10 Canva AI features post gives you an idea of what AI can do for design, marketing and advertising.

Responsive Behavior (Focus on design– everything scales automatically)

The first very helpful feature for all non-designers is the Wix Responsive editor. This optimizes your website for all screens. It basically makes sure your website designs scale automatically for every screen size and are looking great no matter the device type.

If that is not enough, you even have responsiveness templates or presets that allow you to scale elements proportionally, fit to screen, or set a fixed size. WIX Studio refers to these as out-of-the-box responsive behavior.

Website responsiveness is achieved through converting pixels to responsive units using WIX Studio features like Custom breakpoints. Let’s take a look at more Wix responsive design features.

Custom Breakpoints

Your screen size isn’t as big as mine and that’s true for the next person. When desiging web experiences for various screen sizes, Custom breakpoints is the solution. Between a 6 inches smartphone and 11 inches tablet, there are other screen sizes like 5 inches or 10 inches. Custom Breakpoints optimize sites for every screen size. This is achieved with the help of pixel design functionally that automatically converts pixels to responsive units.

Another super powerful Website responsiveness feature not to be left out is the flex layouts with Flexbox allowing auto adjust of element size based on screen size.

Pixel-perfect positioning & Element Spacing

Take the guess out of element spacing (also known as padding) for your website. With the help of docking and margins, you can easily set the exact positioning for each element. There is a lot to talk about when it comes to WIX Website responsiveness and element positioning. So let’s list a few of the main WIX Studio AI positioning features.

• Sticky Position — Make elements stick to the viewport as visitors scroll.
  

• Fit to Screen — Make a site section appear in full height of the screen regardless of the device type or screen size.

• Auto Docking — attach elements to an edge of the parent container.

Triggers & animations 

Have you ever heard of Code-free animations. Of course you have, especially with all the AI going around. But let me explain, in case you haven’t. Let’s say you want to make your photo change when someone clicks on it or let’s say you want a parallax effect in your photo when visitors scroll through your page. In that case the scroll is the trigger and the parallax effect is the animation. Well, Code-free animations.

CMS and Repeater Elements

Ever wanted to display similar layout on unlimited pages but didn’t want to design each page separately? With repeater elements, you can effortlessly achieve that. Guess what, it gets more interesting with the power of CMS (Content Management System). CMS allows you to update your site content without using the Website editor, just the WIX Studio dashboard.

On top of that, you can pick layouts and customize each item in the repeater with the help of section grid layouts.

CSS Grids and custom CSS

To take things further, any custom behavior beyond the code-free interactions can be achieved with a little code. Just some CSS and maybe JavaScript for complex animations with Developer mode enabled. You can even choose different interactions and unique animations for different breakpoints. We just talked about breakpoints earlier.

And don’t worry if you don’t know anything about CSS code. You can simply copy and paste the code in your site and it works just fine. But knowing what the code does is to an advantage.

Stacks in WIX Studio— Avoid Overlapping Elements

Do overlapping elements give you headache sometimes? WIX Studio’s stacks help you maintain vertical and horizontal gaps between text, and other elements. All you need to do is Stack (Group) the elements and easily adjust the gaps by entering in exact numbers in the attributes panel on the right hand site of the WIX Studio editor.

WIX Quick Tip: How to add a Favicon to your WIX Website Super Easy & Super Fast.

Expressive elements & Section Backgrounds

Up until now, we have been talking website layout. How about we talk about the website look and feel for a minute. Okay, now you might have heard of Masks. A very simple example is text with image within. Video masks are similar only they mask videos. It could be as simple as a video masked in the shape of a heart or a star. 

In addition, you can customize your cursor, add image, Video or gradient backgrounds to make your website feel Live with dynamic visuals.

And how can we talk about expressive elements without talking about this simple but very useful feature, the Videobox, a Videobox allows you to place a video component with all controls and customization controls you need including transparent videos with 3D effects.

Site Styles and Global sections

Earlier we talked about Repeater elements that allow you to display same layout across your website but with different content. Site Styles and Global sections do something similar but on a deeper level.

Site styles for example gives your elements (especially Typography and buttons) the same color across the site. And of course you can customize each element individually. Site style also enables you to create color and typography themes to speed up your design process.

If you want to create a reusable section on multiple pages, Global sections helps you achieve just that. Customize a section once, it updates site-wide.

Dynamic pages — The power of CMS

For property listing websites, job listing websites, Wix Marketplace website, and other website categories that require same design and structure but unlimited pages for your clients and customers. Dynamic pages is the way to go. You can also use dynamic pages for projects or services overview.

If you ever wanted to build a WIX Real estate listing website or a Wix directory website, WIX dynamic listing pages help you achieve this with little to no code. This is all achieved with the power of the WIX datasets and collections in conjunction with dynamic pages. 

How to Create Dynamic Pages in WIX Website Editor. 

• First create a collection with the information you want to display.

• Create a dynamic page with the inputs or elements that will connect to the collection.

• Create a dataset to connect the elements on your dynamic page to the fileds in the collection you created.

No code required. Unless you want some custom behavior like Search bar and filter functionality or multi-step forms. WIX CMS also integrates with cloud providers like AWS, Google Cloud and more.

Reusable assets and Customizable Presets

For a seamless workflow, you can create elements and save them as assets to reuse them across your websites. To take the concept further, you can customize packaged components or pre-designed page element like mega menus, slideshows, section, shape or vector art using client brands. 

Keep in mind all the vector art, and videos are available in WIX Media manager thanks to integrations like Figma, Dribble, Unsplash and Shutterstock.

And of course, you already know all this is achieved with the power of WIX drag-and-drop website builder. The freedom to move around site elements without thinking about the code behind the scenes.

2. WIX AI Developer Features

I am not an expert developer, to be honest I don’ think I like anything more than drag and drop when it comes to website design and development. But I might know a thing or two about Web development in WIX. Thanks to WIX Velo development platform. So let me share some of the WIX Studio developer features you must know.

Full-stack dev platform — go beyond drag-and-drop

In WIX Studio editor, there is the “Developer Mode” once you switch this on, you get an interface to start coding your way to a beautiful and functional website. When they talk about Full-stack developer, they mean a developer with full knowledge of website development including application development.

They penetrate through what we call the back-end of the website. I guess you have heard of a Front-end developer. A Full-stack developer can use CSS, JavaScript, PHP, and a couple other programming languages to write the server-side code of a website.

A Front-end web developer simply works out the layout of the website and leaves the functionality to the back-end developer onto the Full-stack developer for even more functionality.

What are IDEs (Integrated Development Environment)?

We can’t talk about web developing without mentioning IDEs (Integrated Development Environment)s. This where the code is executed. WIX Studio uses a VS Code (Visual Studio Code) based IDE for rapid updates and deployment. For AI and ChatGPT funs, WIX Studio has an AI code assistant. Plus, you can connect to GitHub to collaborate with your teammates.

What are APIs (Application Protocol Interface)?

One last thing, you might have heard of APIs (Application Protocol Interface). Not as complicated as it might sound, API is a way to use another app in your website. For example a YouTube API allows you to embed YouTube videos in your website. And guess what, WIX’s API library has hundreds of them.

Build Mobile applications with WIX Blocks

For Application designers and developers, WIX Blocks is a drag-and-drop app builder with interactive components. As a bonus you can sell your apps on the WIX 250+ million user app market.

3. WIX Business Solutions

For this section please refer to the previous post where we covered WIX Business solutions. But just to break it down for you, the Wix business solutions are the basic business apps every owner business needs. WIX has codded apps so don’t have to code for solutions like;

• Online Store (eCommerce) — Selling online with custom product pages and multiple shipping rates.

• Tickets selling — accept online payments for tickets and bookings.

• Blog and online communities — boost your SEO and clientele.

• We talked about no-code CMS and dynamic pages earlier. Dynamic pages enable one design for unlimited pages.

• Restaurant app — online orders and reservations in multiple languages.

• Not to mention the Members area — let users SignUp and access member only pages or exclusive content.

• My favorite WIX business solution WIX Chat — enables clients to live chat while they are on the site and enables you to add your WhatsApp.

• Pricing Plans — enable recurring paid services on membership plans.

• We mentioned the WIX App Market earlier as well.

• Dropshipping — sell without products with Shipment fulfillment services like Printful, Modalyst, Google Merchant Center among other selling channels.

Again, you can read about the full list right here on Medium, or my website. Also on LinkedIn Pulse.

4. Workflow Features

Workflow features are all about making your work easier and more collaborative with your team and clients from one unified workspace and canvas. And one of my favorites is the WIX Studio mobile app that makes it easier to run your agency. Use the Studio app to manage sites, and handle Wix Marketplace leads on the go. 

From your WIX website dashboard, you can add team members via Custom roles & permissions. Use Live comments to track your team’s tasks in real-time on canvas. You can also invite clients to leave their feedback about the website progress using the Comments.

AI text creator & Templates

By now you probably know how AI text generators work. If not you should check out my last AI post here. WIX Studio AI features extend beyond AI text creators, and AI website builders. WIX AI SEO Assistant gives you ideas to improve your website visibility. WIX Site checker also helps you scan pages for and fix your SEO and site security issues.

5. WIX Marketing and AI SEO Tools

Let’s talk about SEO (Search Engine Optimization) for a minute. And by theway, we discussed SEO in details in the last Digital Marketing post. 

I am not an SEO expert, but I might know a think or two about optimizing a website for first page of Google. Just search for “Namecheap webhosting in Uganda” or “Cheapest data bundles in uganda” or “best website hosting platforms in uganda” and let me know in the comments if my website (mugabiimran.com) appears anywhere on the first page or the Google results page.

Anyways, there are many other posts I have written content on that ranked well in Google. Of course and many others which didn’t rank well which helped me learn what works and what doesn’t. Keep in mind Google updates their search algorithm and it might affect your ranking.

Here are some of the most important SEO tools in WIX Stuio that you must know if you are serious about your website visibility.

• Sitemaps — this is your website link structure and navigation. Wix automatically creates and submits your sitemap to Google Search console. 

• SSR (Server-side rendering) — Search engines crawl your website to learn more about it and perhaps generate their own sitemaps. Server-side rendering makes crawling faster.

• Instant Google Indexing — with the help of Auto-generated robots.txt files, search engines know which URLs to crawl. With a direct connection to Google search Console, your pages are indexed in a click.

• Flexible 301 redirects — What happes if you change your URL? It is broken and leads to 404 error page. But with WIX, no broken links, it automatically creates a redirect and helps you avoid loss of traffic.

Analytics

Another very important part of marketing besides optimizing your website for search visibility is the ability to monitor your website performance and site visitor behavior like how many pages they visit per session and how much time they spend on each page plus which device types they use. Website analytics is made extremely easy with the help of Google Analytics and Google Search Console integrations in your WIX Studio dashboard.

Social media marketing and Online Advertising

From your WIX Studio dashboard, under Marketing, you will find tools to connect your website to your Google Business profile, create social media posts, send automated email marketing campaigns, run Facebook and Instagram ads as well as Google Ads, and connect your WhatsApp for easier communication. And so much more.

Here’s how to connect your Google Business profile to your Wix Website.

Semrush integration

Semrush does SEO, content marketing, competitor research, PPC and social media marketing to Draft, schedule and post content. You can use Semrush to identify strong keywords to include in your client site content, Run in-depth website audit and generate a report, Get occasional recommendations to improve your content to increase search rankings, and alot more, all in one platform.

6. WIX Studio Infrastructure

We mentioned Google Cloud and Amazon Web Services (AWS) as some of the WIX Cloud partners. They are the ones that enable 99.98% uptime of your client websites thanks to multiple data centers globally-distributed. When we talk about the WIX Studio infrastructure we also talk about the enterprise-grade automatic scalability based on website load.

Besides that, there is Safe data encryption and secure payments with Industry Data Standards like what you already know HTTPS, and SSL as well as built-in anti fraud protection. All this and other additional WIX Studio security features ensure attacks are detected and dealt with immediately, keeping your client sites safe.

To take the security a bit further, the WIX Bounty program invites and gives a financial reward to any independent security expert that can hack their way through the WIX security infrastructure. WIX has experts in Security Operations Centers 24/7.

7. AI Features — AI transforms how agencies work

Take a sneak peek into our WIX AI labs to learn how to Supercharge your productivity with AI-powered tools.

WIX Studio uses Machine learning and other innovate built-in AI tools to speed up workflows. One of the best WIX AI features is the responsive AI that automatically adjusts sections to fit all screen sizes with just a click of a button. And we just talked about AI Code assistants within WIX that can help you troubleshoot and get tailored code scripts in seconds.

This post has gotten really long, congratulations if you are still reading up to this step. You have come far and gained much knowledge. 

But we can’t close this without talking about AI Text generator and AI Image generators or Video editors. The WIX image editor, for example, uses auto enhancement to boost brightness, along with Auto background removal and Text-to-Image with OpenAI integration.

Let’s list the rest of AI features and hopefully it will be the second last thing we talk about today. haha. saved the best for last…

• AI Video Producer — create 30-second trailers of long-form videos.

• AI SEO Assistant — find suitable tags and meta descriptions based on client site content and tweak as needed.

• AI image editor — thanks to a robust, built-in image editor, erasing and replacing objects directly from Wix is effortlessly possible.

• AI Flexible Website builder — let AI help lay out your website sections based on a client brief (you answer a few questions), AI does the rest.

• AI-driven insights — compare traffic and sales data with similar sites and use the data to strengthen your website performance.

• Marketing Builder & AI Text writer — Optimize keyword targeting and generate compelling copy tailored for Google Ads and social media platforms.

• AI Assistant — auto reply to website visitors and answer follow up questions 24/7.

Besides WIX, there are many other apps with built-in AI features. Here are 10 Free AI tools you can use from Code assistants to AI image generators, AI voice generators, and more.

If you didn’t know the WIX chat uses AI to automatically reply to website visitors. You can also incorporate this WIX AI feature in bookings and eCommerce to boost your online orders.

Conclusion

Alright, that’s enough about WIX Studio. At least for now. I have more posts about WIX and how it works on my blog, in addition to a number of YouTube WIX tutorials on my channel. 

If you want to learn more about WIX AI and WIX Studio products and features, check out WIX Academy where you get to join in-person training events, local training events, and explore how to create exceptional, fully-responsive websites with the WIX Studio Editor.

There is also the WIX Studio essential training course with step-by-step lessons and hands-on challenges that you can follow along with. WIX Academy also offers occasional expert-led on-demand webinars and Tutorials. You can go a step further and take a challenge for a WIX Studio Certification.

You can also check out my WIX free course on Udemy and Tutorials point. 

Lastly, please Support my content, buy the Canva course and learn how to design pro marketing visuals without pro design knowledge.